All aboard! FriendShip 2025 is setting sail on Friday, February 21st-Wednesday February 26th, 2025 on the Norwegian Joy. The festival’s fifth edition is landing at the private Harvest Caye island in Belize, with an epic 24-hour beach party set to take place once again. 

Gary Richards, aka Destructo, is the founder of FriendShip and has designed the festival to be a “free-spirited playground” enjoyable by performers, attendees and employees alike. He stepped away from the HARD brand in 2017 to launch his independent production company AMF (All My Friends).

All My Friends has named Randy Sosin as its new Head Of Creative Content. Using Friendship as his inaugural project, Sosin will focus on creative content, live streaming, recorded audio and even Crypto in an effort to take AMF to new heights.

Sosin has been close with Richards since the 90s and has a diverse career history including positions at MTV, Insomniac, Interscope Records, and more. He is the creative mind behind many of Eminiem and 50 Cent’s music videos, and has a promising future with AMF.

Sosin explains,

“ I have always wanted to work for him and bring my keen content style to his amazing events. I am so fortunate that I am able to come on board and help Gary and AMF (All My Friends) grow and expand FriendShip (the greatest party in the world), but also be a part of an amazing team. ”

FriendShip combines unforgettable and close experiences with acts from around the world, and reaches beyond the music. Wild b2bs, unique activities such as skateboarding showcases, burlesque routines, and more are set to take place at next year’s rendition. Keep an eye out for the lineup, set to drop soon.

Book your stateroom now at https://thefriendship.com/